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Kingsford charcoal: overcoming the softening in the charcoal category cons – in case of quality problems with additional products, the brand name could be damaged moreover, it would. Kingsford charcoal case study gb-513 marketing managenet prof karl alorbi saint peter’s college, nj submission date: 08/08/2011 submitted by: riddhi jajal. Transcript of mkt 370: kingsford case caroline kay, lindsay margolis, jennifer purisch, mari earhart-price, and shira weissmann kingsford charcoal product place price 5% total line increase.
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